As we head into 2025, London’s luxury property market is experiencing a bit of a mixed bag. While there’s a noticeable slowdown in sales at the top end, especially for properties over £20 million, the demand for prime areas like Mayfair and Belgravia remains strong. Some prices have dipped, but mid-range luxury homes are still seeing plenty of interest, particularly from international buyers. Despite the uncertainties, places like central London continue to draw investment, especially from buyers in the US and the Middle East. Overall, the market is expected to grow slowly this year, with steady demand for well-located luxury properties. 5 of which will be listed below!
5. Earls Terrace, W8
On the raised ground floor, a bright hallway with marble floors and an open staircase welcomes you. The open-plan kitchen and breakfast room offer access to a balcony that leads down to the garden. A formal dining room with parquet flooring, original cornicing, and a fireplace adds further charm. The first floor houses a double reception room with floor-to-ceiling French windows and a balcony overlooking the landscaped gardens. To the rear, the private garden views provide a peaceful escape. The second and third floors host four bedrooms and three bathrooms. The principal suite, which takes up the entire second floor, includes an en-suite bathroom, built-in wardrobes, and a dressing area for ultimate privacy.
Homes like this are rare in Kensington, particularly those with such expansive gardens and period features. Properties in this area typically sell for upwards of £8 million, but the private communal gardens and the house’s high-end finishes place it in the £12–£15 million range. The addition of private underground parking and a media room further adds value.
4. Adelaide Road, Belsize Park 
What makes this property stand out is its flexible design and prime location. Comparable homes in Belsize Park typically range between £3 million and £4 million for similar square footage, making this home competitively priced given its condition and features. The inclusion of a terraced garden and private parking adds further value, especially in a sought-after area where outdoor space is limited. This residence reflects a growing demand for homes that balance classic charm with modern convenience. Its proximity to Belsize Park and Swiss Cottage ensures easy access to transport, dining, and cultural spots, a key factor driving higher property values in the area.
3. Sherlock Mews, Marylebone
This three-bedroom duplex at Sherlock Mews is the last unit available in one of Marylebone’s most sought-after addresses. Spanning three levels, it includes a private carport on the ground floor, rare for central London. The first floor features a spacious living room connected to a formal dining area and a well-appointed kitchen with a breakfast counter. Upstairs, all three bedrooms come with en-suite bathrooms and generous built-in storage. What sets this property apart is the private carport, which adds real value in an area where parking is scarce. Marylebone’s connection to Sherlock Holmes adds a layer of charm, and with Regent’s Park and Hyde Park nearby, the location offers both prestige and convenience. Comparable duplexes in Marylebone typically list between £2.5 million and £3.5 million, positioning this unit competitively in the local market.
2. Principal Tower, London
Principal Tower holds a prime spot in London’s luxury property market, with prices reflecting its high-end design and central location. In Shoreditch, the average asking price for a two-bedroom flat is around £900,000, making this apartment a premium option for buyers looking for both a stylish home and a solid investment. Its spacious layout, impressive views, and top-quality amenities set it apart in an area where demand continues to grow.
1. Apartment at Aykon Nine Elms
